Privacy Policy

SMS / Text Message Consent & Policy

By providing your phone number and opting in, you consent to receive text messages (SMS and MMS) from Sarah Hitchcox Aesthetics. Messages may include:

• Appointment reminders and confirmations
• Follow-up care instructions
• Promotional offers and special event invitations
• Responses to your inquiries

Message frequency varies. Message and data rates may apply depending on your mobile carrier and plan. You are not required to consent to text messaging as a condition of purchasing any services.

To opt out of text messages at any time, reply STOP to any message you receive from us. After opting out, you will receive a one-time confirmation message. You will no longer receive text messages from us unless you opt in again.

For help, reply HELP to any message or contact us at (865) 489-8008 or info@hitchcoxaesthetics.com.

Supported carriers include but are not limited to AT&T, T-Mobile, Verizon, Sprint, and other major U.S. carriers. Carriers are not liable for delayed or undelivered messages.

Information We Collect

We collect personal information you provide directly to us, including:

• Name, email address, phone number, and mailing address when you book an appointment or contact us
• Health and medical history as part of your treatment consultations
• Payment information processed securely through our payment providers
• Website usage data collected through cookies and analytics tools (e.g., pages visited, browser type, IP address)
• SMS opt-in status and phone number when you consent to receive text messages

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Send appointment reminders, follow-up care instructions, and service updates via email, phone, or text message
• Process payments and maintain records as required for healthcare providers
• Communicate with you about promotions, events, and new services (with your consent)
• Respond to your inquiries and support requests
• Comply with legal obligations

Who We Share Your Information With

We do not sell your personal information. We may share your information only in the following limited circumstances:

• Service providers: Third-party vendors who assist us in operating our business, such as appointment scheduling platforms, payment processors, messaging platforms, and analytics tools. These providers are contractually obligated to protect your data and may only use it to perform services on our behalf.
• Healthcare providers: Other providers involved in your care, as described in our HIPAA Notice below.
• Legal requirements: When required by law, subpoena, court order, or government regulation.
• Safety: When necessary to protect the rights, safety, or property of Sarah Hitchcox Aesthetics, our patients, or the public.

SMS consent and mobile information are never shared with third parties or affiliates for marketing or promotional purposes.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of sensitive data, secure storage systems, and access controls limiting who can view your information.

HIPAA Notice of Privacy Practices

This notice describes how medical information about you may be used and disclosed and how you can get access to this information. Please review it carefully.

This Notice of Privacy Practices describes how we may use and disclose your protected health information to carry out treatment, payment or health care operations and for other purposes that are permitted or required by law. It also describes your rights to access and control your protected health information. “Protected health information” is information about you, including demographic information, that may identify you and that relates to your past, present or future physical or mental health or condition and related health care services.

We are required to abide by the terms of this Notice of Privacy Practices. We may change the terms of our notice at any time. The new notice will be effective for all protected health information that we maintain at that time. Upon your request, we will provide you with any revised Notice of Privacy Practices.

1. Uses and Disclosures of Protected Health Information

Your protected health information may be used and disclosed by your provider, our office staff and others outside of our office who are involved in your care and treatment for the purpose of providing health care services to you. Your protected health information may also be used and disclosed to pay your health care bills and to support the operation of our practice.

Treatment

We will use and disclose your protected health information to provide, coordinate, or manage your health care and any related services. This includes the coordination or management of your health care with another provider. We will also disclose protected health information to other providers who may be treating you.

Payment

Your protected health information will be used and disclosed, as needed, to obtain payment for your health care services provided by us or by another provider. This may include certain activities that your health insurance plan may undertake before it approves or pays for the health care services we recommend for you.

Health Care Operations

We may use or disclose, as needed, your protected health information in order to support the business activities of our practice. These activities include, but are not limited to, quality assessment activities, employee review activities, training, licensing, fundraising activities, and conducting or arranging for other business activities.

Other Permitted Uses and Disclosures

We may use or disclose your protected health information without your authorization in situations including: as required by law, for public health activities, communicable disease reporting, health oversight activities, abuse or neglect reporting, Food and Drug Administration reporting, legal proceedings, law enforcement purposes, coroners and funeral directors, research, to prevent a serious threat to health or safety, military activity and national security, workers' compensation, and for inmates of correctional facilities.

Uses Requiring Your Written Authorization

Other uses and disclosures of your protected health information will be made only with your written authorization, unless otherwise permitted or required by law. You may revoke this authorization in writing at any time.

2. Your Rights

• Right to inspect and copy your protected health information. We may charge a reasonable fee for copies.
• Right to request restrictions on uses and disclosures of your protected health information for treatment, payment, or health care operations.
• Right to request confidential communications by alternative means or at an alternative location.
• Right to request amendment of your protected health information in a designated record set.
• Right to receive an accounting of certain disclosures we have made of your protected health information.
• Right to obtain a paper copy of this notice upon request.

Contact Us

If you have questions about this Privacy Policy, your rights, or our practices, please contact us:

• Phone: (865) 489-8008
• Email: info@hitchcoxaesthetics.com
• Address: 5113 Kingston Pike, Suite 15, Knoxville, TN 37919